Date: Nov. 10 - 11, 2026
Time: 8:30 a.m. – 2 p.m. PT
New this year! The Wine Industry Financial Symposium is partnering with the CalCPA Wine Industry Conference to bring both events together in one convenient venue. Attendees will have access to an expanded lineup of accounting, tax and finance sessions presented by CalCPA, in addition to the Wine Industry Financial Symposium program.
Registration is completed through the Wine Industry Financial Symposium website.
The Winery Two-Day Pass is currently $850 with Early Bird pricing through Sept. 11. Beginning Sept. 12, the standard rate will increase to $975.
CalCPA members receive an exclusive discounted rate:
To receive the CalCPA member rate, use the discount code CALCPAWINE26 when registering.
Register now with the CalCPA member discount code already applied.
Please note that the agenda and/or speakers are subject to change.
Please note: CPE Select prepaid education discount programs are not applicable to this event, as registration and payment are being administered by our event partner. For questions about using Share100, please contact support@calcpa.org.
1000005437
In-Person
CPAs, CFOs, controllers, attorneys, management accountants, consultants and other professionals who do business in the wine industry.
Update
Basic understanding of tax and accounting. An understanding of the wine industry is helpful.
None
Explore current tax considerations affecting the wine industry, with a focus on R&D tax credit opportunities and the tax implications of debt restructuring.
Examine how evolving wine industry trends are shaping accounting and financial reporting considerations. This session will address impairment, inventory valuation, excess capacity, going-concern considerations, and the accounting treatment of business combinations. Attendees will also examine approaches to purchase price allocation and other timely GAAP considerations arising from changing market conditions.
Examine current M&A activity and valuation trends affecting wineries and vineyards. Panelists will discuss buyer and seller dynamics, access to capital, key valuation drivers, land and vineyard appraisals, and how current market conditions are influencing transaction timing and deal structure.
Explore succession-planning considerations for winery and vineyard owners, including opportunities to transfer ownership to the next generation when business or asset valuations are lower. The session will also address related trust income tax reporting considerations.
This extended session brings the full grape-to-glass picture together in one place, rather than scattering it across the day. We'll examine vineyard pullouts and mothballing, and how to know when enough vines have actually been removed. We'll look at what's sitting in the bulk wine market, including aging inventory that should never reach a shelf. We'll review distributor and retailer inventory levels, and unpack why depletions and shipments have stopped tracking together. We'll cover the latest trends in retail and direct-to-consumer sales. And we'll take an honest look at where the market sits in its broader cycle, and how close we may be to a bottom. This session sets the data foundation for every conversation that follows.
Go-to-market strategy has never been messier. A panel of wholesalers and wineries on what's actually changed, what successful supplier relationships look like right now, how to manage distributor relationships through ongoing consolidation and disruption, and — as traditional paths shrink for smaller wineries — what a bifurcated route to market (brokers, last-mile logistics, direct) actually looks like.
Wineries can't afford to stand still right now, but they also can't afford to chase every trend that comes along. From low- and no-alcohol options to flavored wine, the industry has a pattern of pursuing the same "shiny object" all at once, often without pausing to ask whether it's genuinely right for the brand. This session offers a practical framework for telling the difference between innovation worth pursuing and innovation that's simply imitation, and for finding the line between pushing a brand forward and losing what makes it distinct in the first place. Drawing on real examples of innovation that worked, and just as importantly, innovation that didn't, this session offers a candid look at how to move forward without becoming indistinguishable from everyone else doing the same thing.
A practical, function-by-function session that will walk attendees through ways wineries can find savings right now: from vineyard management and production to winery COGS, and sales/marketing/distribution. This session also touches on the people side of cost control: how to empower frontline staff to surface their own efficiency ideas rather than treating cost-cutting as something handed down from the top. The goal is specific, actionable takeaways attendees can bring home to their own department, not general theory.
Examine sustainability from operational, financial, regulatory, and market perspectives. Panelists will discuss sustainability certifications, production costs associated with sustainable and organic farming, trade and consumer reactions, greenhouse gas emissions assurance, climate-related risk reporting, California wine disclosure regulations, and the effects of climate conditions on grape growing and winemaking. The discussion will also address potential R&D opportunities connected to sustainability initiatives.
AI is dominating boardroom conversations, but concrete examples of what's actually working remain scarce. This session moves past the hype cycle to examine real, in-use applications across the wine business, from agentic workflows in accounting and finance, to staying visible in an AI-first search landscape. We'll also address where AI still falls short and shouldn't be relied upon to replace judgment or people, what a sound AI governance policy needs to include, and what leadership teams should be watching for as the technology continues to evolve. This session is designed for executives who need a clear-eyed, practical read on where AI investment is paying off and where it isn't yet.
A Financial Symposium favorite, Callum Williams is back to deliver a big-picture read on the forces shaping the broader economy—inflation, tariffs, interest rates, consumer spending, and the macro trends most likely to define the next 12 to 24 months—and what they mean specifically for the wine business and wine consumption. From a journalist who tracks these shifts globally for a living, this session translates the wider economic backdrop into the stakes leadership teams actually need to be planning against.
CIA at Copia (The Culinary Institute of America at Copia)
CalCPA and WineBusiness do not have a reserved hotel room block for this event. If you require overnight accommodations, the following nearby hotels are recommended for your consideration. Please contact the hotel directly for current rates and availability.
4-star hotel
Approximately 0.3 miles from CIA at Copia
Approximately 6 minutes walking
Estimated nightly rate: $300–$450*
4-star hotel
Approximately 0.4 miles from CIA at Copia
Approximately 8 minutes walking
Estimated nightly rate: $250–$375*
4-star hotel
Approximately 0.5 miles from CIA at Copia
Approximately 10 minutes walking
Estimated nightly rate: $300–$450*
4-star hotel
Approximately 0.6 miles from CIA at Copia
Approximately 12 minutes walking
Estimated nightly rate: $250–$400*
4-star hotel
Approximately 0.7 miles from CIA at Copia
Approximately 14 minutes walking
Estimated nightly rate: $275–$425*
*Estimated standard-room rates for the nights of November 9 and November 10, 2026. Rates are provided for general planning purposes, are subject to availability and may vary by night. Rates may not include taxes, destination fees, parking or other charges.