The Weighted Average Cost of Capital (WACC) metric is essential for evaluating investment opportunities and determining the cost of financing, serving as a benchmark to optimize capital allocation decisions and maximize shareholder value. It is a vital tool for companies to make informed decisions that drive sustainable growth and enhance shareholder value in today's competitive business environment. Jason Tuzinkewich, COO of Blue Sky Business Resources, joins this segment to discuss the concept of WACC, how it is calculated, factors used in further adjusting WACC, as well as some limitations of its use.