Brenda Morris, Partner at CSuite Financial Partners and board member at Boot Barn and iHerb.com, outlines the key strategies and mindset required to evolve from a tactical accountant to a strategic CFO. She discusses how finance professionals can build personal competency plans, sharpen soft skills like persuasion and influence, and leverage innovation and technology to add value. Morris emphasizes the importance of personal branding, transparent leadership, and cross-functional alignment in gaining a seat at the executive table. By focusing on continuous development and strategic communication, CPAs can prepare for executive roles and help shape organizational direction.