Virtual
Pricing on Purpose: The Eight Steps to Implementing Value Pricing 2023
Date: April 23, 2024
Time: 8 a.m. – 3:30 p.m. PT
Member
$299.00
Nonmember
$399.00
Overview
Learn about selling intellectual capital with pricing based on outcomes and value added, rather than the cost or time it took to deliver. A business is defined by the value it creates for its clients; your price speaks volumes about your value proposition. An overwhelming majority of professional firms price their services by the flawed and outdated hourly billing method rather than realizing clients do not buy time; they buy value. Price is the marketing moment of truth and the number one driver of profitability in any business. Learn how to price on purpose.
Product Code
1000001595-116571
Credit Type
CPE: 8CPE-Non-Technical: 8Accessibility
Closed Captioning Available
Intended Audience
Owners, partners, managers or any executive responsible for pricing.
NASBA Field of Study
Business Management & Organization
Level of Difficulty
Basic
Prerequisites
None.
Advance Preparation
None.
Learning Objectives
Major Subjects
- First and second law of pricing and how they influence your pricing decisions
- How the anchoring and framing effects influence pricing
- What and how people buy
- Handling price objections
- Proper project management
- Facilitating a pricing after action review
- Importance of price psychology and emotions
- Why your firm should offer a value guarantee
- How hourly billing is a suboptimal pricing strategy
Faculty
Additional Details
This course was recorded on 04/12/2023. The instructor will be available via the chat feature to answer questions during the presentation.