CalCPA Conversation Circle: The Power of Differentiation

Featuring Ron Baker and Ed Kless, hosts of The Soul of Enterprise, as moderators

Join fellow CalCPA members for a thought-provoking, member-only Conversation Circle focused on what truly makes organizations stand out in today’s crowded and competitive marketplace.

With more than 500,000 brands competing across 2,000 categories—and millions of professionals changing jobs every year—differentiation has never been more critical. Drawing from the podcast featuring Barry LaBov, discussing his book The Power of Differentiation, we will explore what makes a brand meaningful not only to customers, but also to the employees who bring it to life every day.

This facilitated conversation will explore how organizations can identify what makes them unique, enhance their culture, and craft brand experiences that foster loyalty, pride, and performance.

Why Attend?

• Explore why differentiation is the key to building strong brands and engaged teams.
• Discuss how culture, language, and client experience shape how a brand is perceived.
• Engage in meaningful, peer-driven conversation—not a lecture
• Connect with fellow members navigating leadership, retention, and brand identity challenges
• Leave with practical ideas you can apply in your own organization

Conversation Circles are exclusive CalCPA member experiences designed to spark connection, insight, and community. You can join the conversation and discover what makes your organization truly stand apart.