Featuring Ron Baker and Ed Kless, hosts of The Soul of Enterprise, as moderators

Working harder isn't the same as mattering more.

The next competitive advantage for professional services firms won't come from doing more work—it will come from creating deeper impact. Join fellow CalCPA members for a facilitated, peer-driven discussion built around The Soul of Enterprise episode featuring Joe Pine and the concept of the Transformation Economy.

Why attend?

• Explore what it means to move beyond services to outcomes
• Discuss how transformation creates deeper client value
• Consider implications for pricing, strategy, and firm differentiation
• Exchange perspectives with peers on the future of the profession
• Leave with fresh ideas for creating more meaningful client impact

This isn't a presentation. It's an open dialogue designed to challenge assumptions, spark new ideas, and surface the perspectives and questions you bring to the table.

Bring your questions. Bring your experience. Help shape the conversation.