Business valuation continues to be an in-demand and highly specialized area of practice for accounting and finance professionals. Presented by the CalCPA Forensic Services Section, this introductory webinar provides a practical, high-level overview for those interested in entering or expanding into the field. The session covers the key components of a business valuation practice, including an overview of widely recognized credentials, applicable professional standards, and the common purposes underlying valuation engagements. Participants will also gain exposure to the primary valuation approaches and methodologies used in practice.

Designed to be both informative and accessible, this program offers a clear pathway for professionals evaluating business valuation as a service offering or career focus.