Do you want a prospective client to sign an engagement letter? Do you want the IRS to see things your way? To have your manager approve your proposal for a new initiative? When you write for results, you are writing to persuade. In this fascinating workshop, you will learn the three major modes of persuasion (ethos, pathos, and logos) and how to harness them. You'll discover how to target the “hot buttons” of your readers, choosing costs and benefits that will spur them to action. Additionally, you'll master a classic way of finding a "hook" for your document and begin to draft a persuasive document of your own.