Today, financial planning is very different from the profession and advice of the past. To put it into perspective from a prior TV commercial, "This is not your father's Oldsmobile!". Our world is changing rapidly. Employment shifts, everyday living and priorities in the post-COVID era are now part of the new norm. Our clients need to adjust to an ever-changing environment! Add to those other unanticipated events that we need to figure out "the secrets" of how to maintain our edge in the future on the advice we render, and this process becomes a game-changer. This is no small task or straight shot for ourselves or our clients. As a result, immediate changes must be made to our practice and involvement with our clients to manage the new norm. You'll learn the "Rattiner's Secrets of Financial Planning," as discussed in Jeff's latest book from Wiley, in which he will cover what you need to know to reach your ultimate success! The focus will capture the running of your planning practice to optimize your client's experiences to dispense appropriate financial planning advice.