How can small stations make the cycle of “proposal to cash” more efficient, less prone to error, and able to handle higher volumes without increasing manual workload? What tools are available to automate laborious processes, increase accuracy, and maximize revenue? Join Rob Bertrand, CEO of XTOC: The Technical Operations Company, as he details what he has learned over the course of his career in technology leadership of some of the industry’s largest commercial and public radio stations. Hear how the workflows and efficiencies he brought to public media from his commercial experience increased accuracy in a high-volume sales environment and enabled his stations’ sales teams to seamlessly sell broadcast and digital assets and automate many of the logistics required to successfully move from “proposal to cash.”

This webcast is presented in partnership with Media Financial Management Association.

This webinar will be conducted in Zoom, so you will need access to a computer and/or a phone. After registering, click on the Zoom link in "My Activities" to register and receive your participation link. You will need to complete the final survey at the SurveyMonkey link to receive CPE.