Overview
Join CalCPA’s President & CEO, Denise Froemming and CalChamber Executive Vice President of Communications, Denise Davis, for an engaging conversation about the evolution of business advocacy with Sacramento policy leaders and the public perception. The conversation will highlight the importance of messaging, storytelling, and engagement and explore how the CPA profession can contribute to and influence this narrative.
These complimentary quarterly webinars are for CalCPA Elite Members.
Product Code
1000003545
Format
Online Self-Study
Intended Audience
CalCPA Elite Tier Members
NASBA Field of Study
Business Management & Organization
Level of Difficulty
Update
Prerequisites
None.
Advance Preparation
None.
Learning Objectives
Major Subjects
- The biggest issues affecting the accounting profession.
Faculty
Denise Davis
Denise Davis is the Executive Vice President of Communications at the CalChamber, where she leads the organization’s communications strategy, media relations, and involvement in issue advocacy and ballot measure campaigns. Prior to joining CalChamber, Davis served as a senior-level communications consultant and held key roles, including Chief Deputy Communications Director for Governor Arnold Schwarzenegger. With 14 years of experience working...
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Denise LeDuc Froemming
Denise LeDuc Froemming is CalCPA’s President & CEO. She is an innovative, inspirational executive with a demonstrated record that includes exceeding profitability goals, turning around underachieving business units and driving increased revenues and market share. At the center of her leadership, is establishing cultures and environments that foster authenticity, celebrate differences and stimulate honesty among people from different background...
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